I work like a camera lens-carefully focusing
in on the subject. Because although I write pieces that have a
beginning and an end, the way there is not necessarily linear.
In fact, often it's not. Rather, it's a spiral that gradually
hones in on what needs to be said in the way that says it best.
Writing is all about putting down your thoughts,
taking words away, adding other words-- focusing
and refocusing The very first thing I do is listen to what you
tell me about the project and what you want to accomplish. That
establishes the starting point. From there I take notes, ask questions,
research, explore ideas. We work together.
The process begins.
I have a strong visual sense and when graphics
are involved, I work closely with the designer. Because to tell
the story in the best way, words and pictures need to work together.
Sometimes that means cutting or changing the copy. Sometimes it's
the other way around. In the end-the goal is to communicate the
information most effectively.