everything from short and snappy
homepage features to product or service overviews, FAQs, and general
feature focused or conceptual pieces
that raise awareness about a product or service, written in a clear,
human voice that reflects the company brand.
advertisements created for trade and
easy-to-follow instructions that give
the reader confidence to use the product and have fun trying things out
on their own.
a range of topics including technology,
finance, healthcare, and entertainment.
designed to be catchy, because it’s not
just the information that's important but what you do with it. taglines
that capture the essence of a product or service while moving a concept
into a larger realm of possibilities.
written in a direct and straight-ahead
style that reads more like a feature article than a piece of marketing.