Design for the front page of web site for Demandtec, a new company that developed a unique price optimization application that helps retailers set the best prices for everything in a store. As it was a new concept to many retailers, we focused on explaining and selling the concept on the home page with an arresting headliine and series of explanatory articles. A Flash demo on the site was later expanded to become a trade show demo. The site was produced by Digiville producer Lee Callister for strategic partner The Young Group The site has since been revised by an in-house web group.